I’m Not a Marketing Person – How to Create a Simple Marketing Plan That Works
If you’ve ever thought, “I’m just not a marketing person,” you’re not alone.
Good news—you don’t have to be.
Marketing doesn’t have to be complicated. You don’t need to learn every platform or spend hours every day trying to figure it out. What you need is a simple, repeatable plan that brings in customers.
Here’s how to create a marketing plan that works—even if you know nothing about marketing.
Define Who You’re Talking To
One of the biggest mistakes small businesses make is trying to sell to everyone.
If you try to reach everyone, you’ll reach no one.
1. Identify Your Ideal Customer
Think about who buys from you the most. What do they have in common? Look at their age, job, interests, and behaviors. Write down the details.
2. Focus on Their Biggest Problem
What’s the #1 frustration your customers have that your business solves? If you own a landscaping company, it might be homeowners who don’t have time to keep up with their yard. If you run an accounting firm, it’s business owners stressed about taxes.
3. Speak Directly to Them
Your marketing should feel like a conversation, not a sales pitch. Talk about their problems, offer solutions, and keep it simple.
When you know who you’re talking to, everything else becomes easier.
Pick One Marketing Channel
A big reason marketing feels overwhelming is because businesses try to be everywhere at once.
Start with one main channel.
If you like talking, start a YouTube channel or a podcast.
If you enjoy writing, focus on email marketing or blogging.
If you’re visual, Instagram or TikTok might be the best fit.
Pick the platform that fits your strengths, go all in, and be consistent. Once you’re comfortable, you can add another channel.
Follow a Simple 3-Step Content Plan
Marketing is just communication. You don’t need a complicated strategy—just a system you can stick to.
Here’s an easy plan to follow:
1. Educate
Share helpful tips, answer FAQs, and teach your audience something useful. Example: A real estate agent could post “5 Mistakes First-Time Homebuyers Make.”
2. Engage
Start conversations. Ask questions. Reply to comments and messages. People do business with brands they feel connected to.
3. Promote
Tell people how to work with you—but only about 20% of the time. If every post is a sales pitch, people tune out. Focus on building trust first.
If you show up consistently with valuable content, customers will come to you.
Consistency Wins
You don’t need perfect marketing. You need consistent marketing.
A simple, repeatable plan done every week will always beat a complicated strategy you never follow through on.
If marketing feels overwhelming, start with these three steps:
✅ Define who you’re talking to
✅ Pick one marketing channel
✅ Follow the educate, engage, promote system
Stick with it, and you’ll see results—without feeling like a “marketing person.”
If you need help building a marketing plan that actually works, that’s exactly what I do at Elevon Strategies. As a Fractional CMO, I help businesses grow smarter—without the cost of a full-time hire.
