If you’ve ever thought, “I’m just not a marketing person,” you’re not alone.

Good news—you don’t have to be.

Marketing doesn’t have to be complicated. You don’t need to learn every platform or spend hours every day trying to figure it out. What you need is a simple, repeatable plan that brings in customers.

Here’s how to create a marketing plan that works—even if you know nothing about marketing.

If you’ve ever thought, “How do I market my business when no one even knows I exist?”—you’re not alone.

Starting from zero feels overwhelming. No audience, no email list, no social media presence. But every successful brand started the same way.

The good news? You don’t need a big following to get customers.

Here’s a step-by-step plan to grow your business—even if no one knows who you are yet. If you don’t have an audience, borrow one.

Marketing and sales are not the same thing.

That might sound obvious, but a lot of business owners mix them up. They expect marketing to close deals or blame sales when they don’t have enough leads. The truth is, marketing and sales work together, but they serve different purposes.

If your marketing isn’t bringing in leads, you have a marketing problem.If you’re getting leads but not closing deals, you have a sales problem.

Let’s break it down and fix the most common struggles businesses face with both.

Word-of-mouth is great. It’s free, builds trust, and brings in customers who already believe in what you offer. But relying on referrals alone is risky. It’s unpredictable.

What happens when referrals slow down? What if your best customer stops recommending you?

If your business depends entirely on word-of-mouth, you’re leaving growth up to chance. Let’s fix that.

Most business owners hope customers will refer them. But hope isn’t a strategy.